About us

Y-connection is a financially strong Scandinavian wholesaler of lighting products and accessories, founded in Denmark in 2010. We are experts in delivering lighting products all over the world, to a wide range of different customers.

Our team of managers are dedicated and experienced, and the strategy for the coming years is clear. Focus will remain on our customers and expanding to more markets. We always strive to be the best at everything we do, and we work hard on always keeping up with the newest trends, designs and technologies.

Børsen Gazelle Award

Y-connection has received Børsen Gazelle four times, in 2015, 2016, 2017 and 2018.


Our Organization

We want to be a strategic partner within lighting for our customers throughout the entire process.

Y-connection has one of the strongest supply chains in the industry. We have close communication with our suppliers, where we in common understanding source the best selling products in good quality to attractive prices – all to the benefit of our customers.

Strong Supply Chain

Sourcing, order handling and quality control are handled by our Shanghai office. Our team of lighting specialists in China has a wide network of suppliers.

Quality control for every order shipped.

Strong Sales and Back-Up Team

At Y-connection we always put our customers’ needs first. And we know how important it is to create added value to the products and solutions our customers prefer. That is why we have created one of the best sales and back up organizations in the industry – all working together as a team to ensure our customers’ success.

Our sales teams in Denmark and Sweden offer tailormade solutions to our customers.

Among others we offer flexible solutions within artwork, point of sales and branding.