Last updated: May 2026

Y-Connection (“we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect information about you when you visit our website at y-connection.com, contact us, or interact with our advertising and marketing activities — including LinkedIn Lead Generation Forms.

Please read this policy carefully. By using our website or submitting your information through any of our forms, you agree to the practices described in this policy.

1. Who We Are

Y-Connection is a global value-creating lighting specialist headquartered in Denmark, with offices in Denmark and Shanghai. We provide private label lighting solutions, solar and outdoor lighting, EU battery compliance services, and EnabLED licenced bulbs to retailers and businesses across Europe and beyond.

Company name: Y-Connection
Website: y-connection.com
Primary location: Denmark

If you have any questions about this Privacy Policy or how we handle your data, please contact us at the details provided in Section 10.

2. What Information We Collect

We may collect the following types of personal information:

a) Information You Provide Directly

First name and last name
Job title and company name
Business email address
Phone number (if provided)
Your area of interest (e.g. private label lighting, EU battery compliance, catalogues)
Any messages or enquiries you send via our contact forms

b) Information Collected Through LinkedIn Lead Gen Forms

When you submit a LinkedIn Lead Generation Form in response to one of our ads, LinkedIn shares the following pre-filled information with us (subject to your LinkedIn profile data):

First and last name
Job title
Company name
Your selected area of interest from the dropdown field

c) Information Collected Automatically

When you visit our website, we may automatically collect:

IP address and approximate location
Browser type and version
Pages visited and time spent on the site
Referring URLs (how you arrived at our site)
Device type (desktop, mobile, tablet)

This information is collected through cookies and similar tracking technologies. Please see Section 7 for more information on cookies.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

To respond to your enquiries — When you contact us or submit a lead form, we use your information to follow up and provide the information or services you requested.
To provide our services — To manage our business relationship with you, process orders, and deliver our lighting solutions.
To send relevant communications — With your consent, we may send you information about our products, new collections, industry updates, or promotions that may be of interest to you.
To improve our website and marketing — We use analytics data to understand how visitors use our website and to improve our content and advertising campaigns.
To comply with legal obligations — We may process your data where required by applicable law, regulation, or legal proceedings.

We will never sell your personal data to third parties.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data on the following legal grounds:

Consent — Where you have given us explicit permission to contact you or process your data (e.g. by submitting a lead form or ticking a consent box).
Legitimate interests — Where processing is necessary for our legitimate business interests, such as responding to business enquiries, improving our services, and conducting B2B marketing, provided those interests are not overridden by your rights.
Contract — Where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
Legal obligation — Where we are required to process your data to comply with a legal or regulatory obligation.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your data with the following categories of third parties, only where necessary:

Internal teams — Our sales and marketing teams in Denmark and Shanghai who handle follow-up communications.
CRM and marketing platforms — Software tools we use to manage leads, email communications, and customer relationships (e.g. CRM systems). These providers are contractually obligated to protect your data.
LinkedIn — When you interact with our LinkedIn ads and lead forms, your data is initially processed by LinkedIn in accordance with LinkedIn’s Privacy Policy before being shared with us.
Analytics providers — Such as Google Analytics, to help us understand website usage. This data is anonymised and aggregated where possible.
Legal and regulatory authorities — Where we are legally required to disclose information.

6. International Data Transfers

Y-Connection operates with offices in both Denmark and Shanghai, China. If your personal data is transferred outside the European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect your data in accordance with GDPR requirements, including standard contractual clauses approved by the European Commission.

7. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse website traffic. Cookies are small text files stored on your device when you visit a website.

Types of cookies we use:

Essential cookies — Necessary for the website to function properly. These cannot be disabled.
Analytics cookies — Help us understand how visitors interact with our website (e.g. Google Analytics). Data collected is anonymised.
Marketing cookies — Used to track visitors across websites to display relevant advertising, including LinkedIn Insight Tag for campaign tracking and conversion measurement.

You can control cookie preferences through your browser settings or via our cookie consent banner when you first visit the website. Disabling certain cookies may affect website functionality.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

Lead and enquiry data — Retained for up to 3 years from the date of last contact, unless a business relationship is established.
Customer data — Retained for the duration of our business relationship and up to 7 years thereafter to comply with legal and accounting obligations.
Website analytics data — Typically retained for up to 26 months in anonymised form.

Once data is no longer required, we securely delete or anonymise it.

9. Your Rights

Under GDPR and applicable data protection law, you have the following rights regarding your personal data:

Right to access — You can request a copy of the personal data we hold about you.
Right to rectification — You can ask us to correct inaccurate or incomplete data.
Right to erasure — You can request that we delete your personal data, subject to certain legal exceptions.
Right to restrict processing — You can ask us to limit how we use your data in certain circumstances.
Right to data portability — You can request your data in a structured, machine-readable format.
Right to object — You can object to processing based on legitimate interests, including direct marketing.
Right to withdraw consent — Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the details in Section 10. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Company: Y-Connection
Website: y-connection.com
Location: Denmark

We are committed to addressing your concerns and will respond promptly to all data protection enquiries.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last updated” date at the top of this page.

We encourage you to review this policy periodically. Continued use of our website or services after any changes constitutes your acceptance of the updated policy.

This Privacy Policy was last updated in May 2026 and applies to all personal data processed by Y-Connection in connection with its website, marketing activities, and business operations.